You’ve decided to jump into the blog world or you’ve launched a Facebook page because they are taking over social media single-handedly and now you realize you don’t have time to keep up. You know it’s important to post fairly frequently (and it is) but you don’t have the time to maintain it all yourself.
If you don’t participate in your blog or your Facebook page (just a blog at heart) with regular posts, you will not be rewarded like you could be by the search engines.
We are strong proponents of organic placement but depending on several factors like education level of your client base and gender, PPC can be a successful endeavor. College graduates and those with Masters degrees are less likely to click on the ads; women are even less likely to click on the ads. If you just look at the averages, 20% of Google visitors will click one of the “Ads” up at the top of the page IF all 4 exist and 3 ads exist at the bottom. In February of 2016, Google eliminated the ads on the right margin due them rarely being clicked on. It’s been said that as many as 80% of Google PPC campaigns don’t see a return on investment for the company running the ads.
This is due to someone not knowing how to properly setup the campaign. A campaign that has been properly setup will provide a return on investment. That said, our track record shows we consistently deliver organic visitors at a fraction of the cost of a “paid” visitor. There is something to be said for being all over the page!
If you want multiple listings on the home page, we encourage you to look at our SEM page. If your budget does not allow you to go the SEM route, then consider launching a Google PPC campaign. It offers immediate results!
Our fees to establish and manage a Google PPC campaign are $1.00 per keyword to establish an optimized campaign and 20% of the approved monthly allowance ongoing. Our expertise will cover your monthly fee so basically, you get our service for free!