ALPS Team optimized a site in the self-storage industry with a Level 10 optimization plan. This business was able to track 277 new clients that signed up on the new pages we added to the site. According to our client, each new client they obtained had an annualized value of $1,200.00. They received $322,400.00 in annualized revenue for an advertising cost of $22,000.00.
An executive recruiter was about to sign an annual agreement to start a PPC campaign on Google. We were able to provide them with a Level 3 service plan instead of the PPC plan they were contemplating. Four days after uploading the optimization, our client received a phone call after being found on the front page of Yahoo for a keyword phrase we had optimized them for. They closed the sale over the phone and our client received a $90,000.00 check the next day to place two executive positions. This same client upgraded twice and has now sold his business for “mid seven figures”. He called us and thanked us, “If it weren’t for you guys, none of this would have been possible; you’ve changed my life!”
We performed a Level 5 optimization for a mortgage company recruiting branch offices to expand their reach into 14 states. Approximately 30 days after launching the optimization, the recruiting director contacted us and begged us to remove the phone number from the recruiting site we optimized as well as the contact us page. They simply couldn’t handle all of the inquiries via telephone and had to manage them via email only. We helped them grow from 50 branches to over 450 branches in just over three years.
Example of PPC vs ORGANIC – Cost and Results
Their sales went from $20K/mo to peaking at over $200K/mo
Below shows a recent case study of a client that is still paying per click but we optimized their site – approximately sixty days in. The data is very compelling in favor of the organic visitor over the paid visitor.
What you’re looking at is three columns of data from Google Analytics. The first column reveals that the organic visitor views twice as many pages when they visit the site over a paid search visitor. The second column reveals that the organic visitor stays on the site over three times longer per visit. The last column shows the bounce rate; over eight out of ten paid visitors bounce off the site while less than half of the organic visitors bounce off. A 35% reduction in bounce rate for the organic visitor versus the paid visitor!
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